CrestClean to double market share by 2024

CrestClean seeks to double market share over the next seven years.

New Zealand’s largest privately-owned commercial cleaning company CrestClean is seeking to double its market share over the next seven years.

The ambitious growth plans come as the franchise chain marks 20 years in business. CrestClean was started by current managing director, Grant McLauchlan and business partner Rene Mangnus in 1996. Today, CrestClean has 560 franchisees and operates 20 regional offices.

CrestClean’s commercial services covers a wide range of industries retail, education, manufacturing, government and corporate, and more recently; carpet cleaning and pure water window cleaning.

“We’re more excited now than ever about the possibilities ahead of us. We’re really happy about where we got to in the first 20 years and then doubling again that soon – we want to double the size of the business over the next seven years,” McLauchlan told INCLEAN NZ.

“The industry has come a long way since we started and we think we’ve played a part in that. There’s now public recognition for cleaning in the corporate world.”

The company is understood to hold around 5 per cent of the country’s $1 billion cleaning industry, and has seen year on year growth in excess of 20 per cent for the past 10 years. However, Grant says the focus will continue to remain on local growth.

“There’s a lot of enquiries about international [expansion], but we think there’s plenty of scope in the NZ sector. It’s a billion dollar industry. And, there’s a lot of growth from our existing operators that want to invest further.”

Tech and training top of mind

As well as expansion, McLauchlan told INCLEAN NZ technology and training are among the initiatives top of mind for the commercial cleaning firm this year.

Over the past 18 months CrestClean has invested heavily in IT and equipment upgrades and overhauled its existing CRM system. CrestClean’s revamped CRM system is currently in the testing phase with franchisees, with additional functions being rolled out across the network.

“Our systems are leading the way because at the end of the day it’s all about training. We see health and safety and training intertwined. You can’t have one without the other.”

This first appeared in INCLEAN NZ

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