New CEO for Winc Australia, OfficeMax New Zealand

Former Blackwoods chief to lead Winc Australia and OfficeMax New Zealand.

Winc Australia has appointed Peter Kelly to the position of CEO of Winc Australia and OfficeMax New Zealand.

Winc, which stands for Work Incorporated, is a Platinum Equity company, supplying office products, furniture, safety equipment and IT solutions.

Across both the Australian and New Zealand businesses, 2000 employees serve more than 100,000 customers from 37 locations including seven major distribution centres, five of which are in Australia.

Renee Koontz, principal at Platinum Equity, said there’s a tremendous growth opportunity for both OfficeMax New Zealand and Winc.

“Under the last several months we have been aggressively revamping our operations model to better serve customers and drive growth in key segments,” Koontz said.

“In Australia, for instance, we have transformed our customer focus by restructuring around five major industry types. This enables us to deliver deep industry expertise and understanding to our customers in the government, education, care, industrial and professional services sectors.

“Peter brings the right passion to continue that transformation journey with more than 30 years of demonstrating strategic leadership to quickly and successfully drive business growth.

“He has led a number of high-profile businesses in both Australia and abroad, including SPC Ardmona and Coca-Cola Amatil Indonesia and South Korea. We’re delighted Peter is bringing his extensive experience onboard.”

Kelly was previously CEO of Blackwoods, a major provider of industrial and safety supplies.

“I’m really looking forward to optimising and building on the existing foundations to unlock new growth opportunities for the business.

“I am thrilled to join the Winc team and look forward to working with our employees, customers, suppliers and other stakeholders to build on our strengths and drive the company to even greater levels of success,” said Kelly

Previously known as Staples and Corporate Express, Winc Australia also includes the newly integrated OfficeMax Australia business, which was acquired by Platinum Equity in February 2018.

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