New Zealand-based Nzyme NZ (formerly Enzyme Wizard NZ) has extended its short-term exclusivity deal with international baby wipe manufacturer, Kolan India.
The announcement follows a six-month deal which saw Kolan India use Nzyme NZ’s organic multi-enzyme formula in its products. The multi-enzyme formula is used for making Nzyme NZ’s biodegradable cleaning products.
Formerly trading as Enzyme Wizard NZ, Nzyme NZ is an Auckland-based manufacturer that produces multi-enzyme plant-based cleaning products for internal and external applications.
Established in 2017 all of Nzyme NZ’s products are biodegradable, PH neutral, non-caustic, M.P.I approved and are safe to use around people and to the environment.
Guy Burt, sales and marketing director Nzyme NZ, told INCLEAN NZ the deal provides Nzyme NZ with the possibility to reach larger international markets and offers greater exposure for the company on a global platform.
“When we were trading under Enzyme Wizard NZ, we had four products and were looking to export products all over the world,” he said, adding the business now has connections in China, Europe, Canada, USA.
“We’re now looking at expanding to other markets such as Russia,Thailand, Taiwan, Bangladesh and Sri Lanka.”
Burt said the decision to rebrand to Nzyme NZ was to increase the business’s flexibility and reach.
“We wanted something that would resonate and stand out as a New Zealand made product, not just for in New Zealand but around the world. A lot of countries regard New Zealand as being very clean, green and environmentally friendly, and the feedback we received was that the name Nzyme NZ could do more.”
Nzyme NZ has 29 different products in its range suited to a range of different markets.
“We have products that are relevant to retail, commercial and industrial markets, but our main market would be commercial and domestic through the retail sector.”
Looking ahead, Burt says he wants to see Nzyme NZ become a popular and trusted New Zealand brand.
“I’m personally not that interested in becoming a massive global company. I prefer the personal touch. I’d like to see us on New Zealand shelves and positioned as a popular and familiar New Zealand brand.
“If somebody identifies a missing product missing in the marketplace, we could create that needed product with the formulas we have, but at the moment, we’ve got enough products to focus on and achieve success with before we introduce anything else for the sake of it.”