NZ company wins international award for rubbish idea

New Zealand-designed and manufactured kitchen waste bin was one of more than 6300 entries submitted from 59 countries.

New Zealand based Hideaways Bins has won the international Red Dot design award for the design of its kitchen waste bin, the Concelo.

The Concelo is a kitchen bin designed to overcome common issues – including grime and odours– associated with the most-used but least-thought-about kitchen appliance.

The New Zealand-designed and manufactured Concelo bin was one of more than 6300 entries submitted from 59 countries for the highly-regarded international design competition based in Essen, Germany.

Entries are judged by an international jury panel of 40 experts. Past jurors include shoe designer, Jimmy Choo.

The Silverdale-based Hideaway Bins, run by daughter and father team Jamie and Allen Bertelsen, won the coveted Red Dot Award in the Product Design category for household appliances and household accessories.

Past notable New Zealand winners have included Air New Zealand for the SkyCouch design and Fisher & Paykel for the Gas on Glass cooktop and its 60cm Built-In oven.

Jamie said the goal was to design the best bin possible for the home owner.

“We set about this task after applying for and receiving a Callaghan Innovation grant towards research and development costs,” she said. “It took seven years of research, development and testing but the result is a paradigm shift for a kitchen appliance that is used 20 to 30 times a day on average.”

She said the company’s investment in R&D has been a crucial part of their success.

“We couldn’t have made this fabulous design without the hard work and commitment of our small R&D team,” said Jamie.

“We also used a small focus group of cabinet makers and kitchen designers who gave their time to provide feedback on our early designs. Dad and I accept this award on behalf of our hardworking team and all the people who gave their time to help us turn this idea into a reality.

“We believe Concelo will ultimately change the way the kitchen design industry will look at rubbish management in the kitchen – a bucket in a drawer will no longer be good enough, as homeowners are far more aware of the need to deal with waste in a smart way.”

Concelo is an integrated kitchen waste solution for rubbish and recycling that is clean in both its design and functionality.

A key feature of the bin’s award-winning design is its self-closing lid, which is hidden from sight inside the cabinet, helping to control odours. The lid is cleverly designed and can be removed for cleaning with the push of a button.

The Clip ’n’ Clean trays, buckets and liner holders are made from stain-resistant polypropylene. They can be removed for cleaning and clip back into position in seconds, eliminating potential dirt traps in difficult spaces.

Concelo is the first premium waste bin that integrates concealed runners into its design, making it possible for the bin to be mounted at bench height for easy use for the homeowner, whilst allowing the back bucket to be removed independent of the front bucket.

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