Rubbermaid Commercial Products LLC (RCP), part of the Newell Brands global portfolio of brands, has launched its brand sustainability vision with a roadmap outlining global, tangible pledges the organisation is making as it continues its journey toward operating as sustainably as possible.
Through its Love Sustainability Journey, RCP is creating transparent conversation around sustainable practices and goals. The Love Sustainability Journey charts a plan for progress.
“Our Love Sustainability Journey is the first step to engaging our customers, regarding everything that Rubbermaid Commercial Products is doing globally to ensure we operate as sustainably as we can,’’ said Mike McDermott, CEO of the commercial group at Newell Brands.
Newell Brands’ packaging goals, for example, include a 2025 target for 100 per cent of direct-sourced paper-based packaging to come from certified, verified or recycled sources.
This specific goal sits alongside six key sustainability actions for product design, which include ‘system efficiency’, supporting the reduction of resource waste throughout each phase of a product’s lifecycle.
“RCP has a heritage of developing highly durable products that stand the test of time. This equates to less re-manufacture, less transport and less storage than lower quality alternative products that frequently need replacing. All of which is better for the planet. We know, as a manufacturing business, we can’t stop there,” said McDermott.
Reducing waste to landfill by 90 per cent is another ambitious Newell Brands 2025 target, which RCP plans to support at its own operations locations.
“Newell’s values constitute truth, transparency, teamwork, and trust, all of which we intend to provide through our journey. Investing in sustainable solutions is not only the right thing to do but is imperative to the long-term value and viability of our resources, our people, our communities and our business.”
This article first appeared in the September/October issue of INCLEAN magazine.
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