Essity joins UN Foundation campaign

Essity joins UN Foundation's campaign #EqualEverywhere.

Hygiene and health company Essity has extended its partnership with United Nations Foundation by joining the organisation’s campaign #EqualEverywhere to accelerate progress towards gender equality.

Essity has been a partner to the United Nations Foundation since 2016 with the aim of contributing to the achievement of the Sustainable Development Goals (SDGs), with Goal 5: Gender Equality being one of Essity’s prioritised SDGs*.

Its other prioritised SDGs include: Good Health and Well-being (Goal3), Gender Equality (Goal 5), Clean water and Sanitation (Goal 6) , Responsible Consumption and Production (Goal 12), Climate Action (Goal 13),  Life on Land (Goal 15).

“As a hygiene and health company developing and providing products for all stages in life and breaking stigmas around sensitive, often gender-related topics, Essity is fully committed to do what we can to contribute to gender equality,” said Joséphine Edwall Björklund, senior vice president, communications at Essity.

“By extending our partnership with the UN Foundation, we will continue to pursue global discussions in collaboration with the public sector and other companies to accelerate progress towards achieving this vital goal.”

Essity has been addressing gaps in menstrual health and hygiene while promoting the empowerment of women and girls.

Since 2016, Essity is working to increase dialogue about menstruation and hygiene issues among young people in Mexico, reaching more than 7.5 million people up to date.

In addition, Essity’s intimate hygiene brands such as Bodyform/Libresse/Nosotras/Saba and Tena are also heavily involved in breaking taboos with campaigns such as “Blood Normal” which was the first TV advertisement for period products to replace blue liquid with a more representative red, “Viva La Vulva” which helped normalise the conversation about the female body and “The Last Lonely Menopause” which encourages conversations about menopause.

“The UN Foundation’s #EqualEverywhere campaign aims to reach, inspire, and mobilize diverse champions to take up the cause for equality for everyone, everywhere,” says Michelle Milford Morse, the UN Foundation’s vice president for girls and women strategy.

“We are thrilled to partner with Essity and to benefit from Essity’s enduring commitment to gender equality.”

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