Survey of real estate professionals reveals demand for smart technology

Survey finds more than 90 per cent of real estate professionals believe smart technology and well-stocked restrooms warrants above-base rent.

More than 90 per cent of real estate professionals believe a smart technology that helps ensure consistently clean and well-stocked restrooms warrants a premium, above-base rent, according to a recent survey from GP PRO.

In conducting the study earlier this year, GP PRO queried commercial real estate brokers and property management professionals across the United States.

According to the survey’s results, two-thirds of property managers and 57 per cent of commercial real estate brokers felt they could charge a premium at or above 3 per cent for facilities equipped with smart technology.

“These findings make a very strong case for accepting smart restroom technology as an investment with the potential for a highly valuable return,” said John Strom, vice president and general manager of GP PRO’s Connected Solutions.

Strom noted that the survey findings align well with those from a 2021 GP PRO survey in which 89 per cent of consumers said having clean and well stocked restrooms contributes to their workplace satisfaction, outranking other building amenities such as free or low-cost parking and on-site fitness and childcare facilities.

“Commercial real estate experts predict varying occupancy outcomes for their industry in the years ahead, but one thing that remains consistent in their feedback is confidence that their businesses will lift out of any downturn by investing in efficiency-enhancing building technology,” he said.

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