Henkel seeks clearance to acquire Earthwise

Henkel New Zealand Limited (Henkel) seeks approval to acquire Earthwise brand and business.

The Commerce Commission has received a clearance application from Henkel New Zealand Limited (Henkel) to acquire the Earthwise brand and business from Earthwise Group Limited (Earthwise Group).

Henkel is a multinational chemical and consumer goods company based in Germany.

In New Zealand, it imports and wholesales laundry and home care brands including Cold Power, Dynamo and Fab branded laundry detergents; Sard branded laundry pre-wash aids; and Bref branded toilet cleaner.

Earthwise Group is a New Zealand company that produces eco-friendly consumer products under the brands Earthwise, Nourish and Glow Lab.

The Nourish and Glow Lab brands are not being sold to Henkel.

In New Zealand, both the Henkel and Earthwise ranges include laundry detergents, pre-wash aids and toilet cleaners, and are predominantly sold in supermarkets.

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