Australian and New Zealand retailer Godfreys has launched the next iteration of its ambitious repositioning strategy with the refreshed brand campaign ‘Feel Free’. 

The new campaign positions Godfreys as the cleaning retailer that facilitates that euphoric post cleaning feeling; that freeing ‘ahhhhhh’ moment when you can relax and sit back on your couch knowing everything is done.

Nathan Dixon, General Manager Marketing of Godfreys, commented: “Godfreys kickstarted the journey of repositioning the brand in 2018 and now we’ve taken another exciting step on that road. As Australia and New Zealand’s cleaning experts, we are dedicated to every part of the cleanliness experience, from when you walk into the Godfreys store for advice to that positive feeling you get when the cleaning is complete. Feel Free really embraces those final moments when you look around the house and everything is beautifully, wonderfully, clean.”

The communications will live across TV, BVOD, out of home, audio channels, and social media, as well as coming to life in owned channels and in-store.

The brand film can be viewed here.

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